Convergence

Convergence culture is a new mixture of new and old technology, solely based on the idea of new and old media, on how they were noticed, labelled by age and then combined to create a new potential medium for everyone to use.

By combining the two different types of media it allows a whole new set of media to be created; allowing even the audience to become the creator. An example of this is Web series which are programs which are only available to view through a pc, giving the user a new way to watch programs; it also allows communication and feedback which can go back to the creators through emails, forums and much more. Another example of this is the traditional television shows, but streamed online, this sometimes even containing old videos which are no longer aired on TV. This allows more choice in television as it gives them the freedom to watch any show anytime compared to some TV digital boxes allowing only some content to be re-watched.

A strange but good example of this is a television show, is called “Rudetube.” It’s a television series which completely relies on online videos as its content. The show combines the two media types by finding the most popular videos on the internet, and showing the audience on television, increasing its’ view count and popularity further.

Other ways which convergence culture can be used is for advertisements for companies; they can advertise their products online through videos and gaining popularity unique videos becoming viral. This different method can potentially save a lot of money and time; it also gives them different methods of presentation allowing their products to be shown in a whole new light.