Interactive adverts

As technology is increasing, depending on the popularity of the piece of technology and how they are marketed they can easily make their way into our daily lives. However as the technology we are currently using increases, we have to adapt to the changes made to carry on using them. An example of this is the original Ipod going all the way to the touchscreen Ipad 4.

 

As for the internet, that has also improved, from website qualities all the way to video players. 
I'm sure you remember these.

Yes, the millions of pop ups we'd receive while casually using the internet. Unfortunately these have also advanced from the standard one throughout the years. They've now more annoying and really hard to avoid. Example include:

• Pop ups embedded within the main website (closing it opens another pop up)
• Adverts which cover the whole screen through rolling the mouse over an original image
• Adverts which take over the page and load an entire website over the original one and require a click to remove it.
• Video adverts.
• Etc

Whose to blame?
Companies who make a profit off the audience by monthly plans to use their services to automatically spam everyone else. An example of such a company would be adimpact who boasts about their online adverting skills, making unblock able pop ups, positive statistics to convince the consumer and an automatic email service.


On the other hand, there are products which were designed to counteract these adverts such as anti viruses some which cost, as they were both designed and marketed for one purpose, its like a never ending war and they can both be as bad as each other as at the end of the day they both gain money from their target audience.

However, despite being a big nuisance, they can actually be really effective if you see something which interests you. A few days ago I saw an advert which was about young teenagers drinking made by "Drinkaware" it basically allowed you to simulate the role of a parent letting you decide whether you child is allowed an alcoholic drink or not. The company managed to achieve this effect very well through a combination of video clips, audio, music and a well presented quiz. The advert seemed more of an interactive and stimulating video quiz/game than a standard pop up due to it being straight to the point and putting them in a real life situation (first person). 


Overall, it depends on the purpose of the advert itself to oversee the fact of it just being a nuisance, but I still believe the majority of them are since their main purpose of them being there was the result of payment from the original company to another company to sell their product to consumers, online or offline.
Bibliography

iPad 3 and iPad 4 To Be Released In 2012 | Free iPad 3 - Claim You're Free iPad 3 direct from Apple. 2012. iPad 3 and iPad 4 To Be Released In 2012 | Free iPad 3 - Claim You're Free iPad 3 direct from Apple. [ONLINE] Available at: http://freeipad3.co.uk/ipad-3-and-ipad-4-to-be-released-in-2012. [Accessed 13 March 2012].

Identifying iPod models. 2012. Identifying iPod models. [ONLINE] Available at: http://support.apple.com/kb/HT1353. [Accessed 13 March 2012].

Popup Blockers | Information Security. 2012. Popup Blockers | Information Security. [ONLINE] Available at: http://itsecurity.vermont.gov/Security_Tools/Popup_Blockers. [Accessed 13 March 2012].

Annoying Pop-Up Ads Are Back, With a Vengeance. 2012. Annoying Pop-Up Ads Are Back, With a Vengeance. [ONLINE] Available at: http://www.switched.com/2009/02/08/annoying-pop-up-ads-are-back-with-a-vengeance/. [Accessed 13 March 2012].